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Kinder Egg

From Wikipedia, the free encyclopedia.

Kinder Egg, also known as a Kinder Surprise, is a children's confection in the form of a chocolate egg containing a small toy to be assembled by the aforementioned child or possibly a supervising adult.

Kinder Surprise originated in 1974 in Italy. The manufacturer is Ferrero.

Kinder Eggs containing toys are not suitable for children under the age of three due to the small parts which may be ingested or inhaled. They are sold all over the world; an exception is the United States where the FDA has banned the toys, due to safety concerns and regulations against non-food products within a food shell. Kinder Eggs are available, but only in a form filled with small candies.

In Europe, they are very popular, not only among children. Many adults enjoy the quite creative toys, and the eggs have become a bit of a cult or pop phenomenon. There is even a thriving collector's market for the toys. This is especially true in Germany, where the manufacturer includes higher-quality toys than those available elsewhere. The main subject of collection are ever-changing series of small hand-painted figures (which don't have to be assembled), who are said to be in every seventh egg (ad slogan: "Jetzt in jedem siebten Ei").

A relatively new innovation, triggered by the advent of the Internet, is the introduction of 'Internet surprises'. Accompanying the toy is a small slip of paper containing a 'Magicode'. For further details, or to utilise a Magicode, consult the Magic Kinder Website.


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